TO OPEN IN EAST END, HART’S LOCAL GROCERS IS AN INDEPENDENT RETAILER OFFERING A SENSORY EXPERIENCE WITH FAVORITE NATIONAL BRANDS ALONGSIDE FRESH LOCAL PRODUCTS

ROCHESTER, N.Y. — At long last, full-service grocery shopping is planned to return to downtown Rochester this spring. Hart’s Local Grocers, an independent food retailer, is expected to open in May, featuring a touch of the past with an eye on the future and a focus on customer service and local products. The store is planned to be in the heart of the East End occupying 20,000-square-feet of the two-story brick building at 10 Winthrop St., located between the Little Theatre and Restaurant 2Vine. Hart’s will be the first grocery store to open downtown since the last one left Midtown Plaza more than a decade ago.

“This new grocery store will be a wonderful addition for the city of Rochester and for downtown,” said Rochester Mayor Lovely A. Warren. “Our East End is vibrant and this development will add to the vitality of the neighborhood. I am proud that our residents will now have more convenient access to groceries and greater job opportunities as a result. I applaud and thank the efforts of the people who have worked so hard to bring a grocery store back to downtown and I wish them the very best of success.”

Hart’s mission is to build community, delight the senses, and connect Rochesterians to the region’s greatest foods. This traditional neighborhood market will offer city residents local and fresh meat, dairy, produce, and baked goods alongside national brands, while raising the retail standard of excellence through a socially and environmentally responsible food system.

The story behind this store around the corner

The vision for Hart’s Local Grocers is that of Glenn Kellogg, an urban economic planner from Washington, D.C. who landed in Rochester in 2011 with his wife, who actually grew up in the Browncroft neighborhood. He had been researching cities across the country looking for one that offered the right mix of livability and opportunity. He found Rochester had all the ingredients with rich culture as the icing, and he readily realized the city’s need for a downtown grocery store.

“Residents not being able to buy groceries downtown leaves a big hole in their ability to live an urban lifestyle,” Kellogg said. “Downtown is a Food Desert, but it doesn’t need to be. There is a need and support for quality services located in walkable environments and we plan to meet the market demand and enable the lifestyle that residents are seeking.”

Through his company Rochester Local Capital he drafted a business plan in 2012 and gathered a team of industry and startup veterans from around the region and the country. They set out to launch a new city market that would offer a perfect combination of local food and regional cuisine and daily grocery needs. The team studied demographics, looking closely at city neighborhoods, identifying the best opportunities and locations, and finding out what residents were hungry for.

In their research, the team discovered a once-loved Rochester neighborhood market called Hart’s — a name not seen here since the 1940s. The name offered a fitting tribute to local history and a way to connect bygone charm with forward-looking optimism. Hart’s was owned by progressive businessman and philanthropist Alfred Hart, and the present-day store will reflect the feel of a 1940s-era full-service yet intimate food retailer.

“The lack of convenient access to groceries was a deterrent to attracting more people to live in the downtown area,” said City Commissioner of Neighborhood and Business Development Dr. Delmonize Smith. “The introduction of Hart’s Local Grocers will make the downtown area a more viable place to live, while also creating jobs.”

What makes Hart’s different

Hart’s leadership team intends for the store to be a one-stop shop, offering literally all from soup to nuts. They also stress the store’s focus on customer service from a trained, knowledgeable staff. A full-time culinary director will allow Hart’s to also offer prepared foods throughout the day, including lunch and dinner. He and his staff will be on hand to share with shoppers advice regarding recipes and ingredient suggestions.

More than 30 employees will be hired this winter and spring, reaching more than 50 by 2015. Inquiries regarding positions can be directed to jobs@hartslocalgrocers.com. The staff will know the store’s products intimately, as well as the farmers who supplied the eggs and milk and meat and produce, according to Dean Sparks, Hart’s general manager and a longtime grocery consultant and organic farmer.

It is estimated area grocery stores locally source between 2 and 4 percent of products, whereas Hart’s will be well into double digits. Each department head will be charged with continually searching for local and regional options for products sold at Hart’s.

“Our goal is for more than 20 percent of the store to be locally sourced, which means your meat is going to be from a much closer zip code than other grocery stores in the Rochester area,” Sparks said. “We intend to be an incubator for small agriculture and we’ll even work to help advance local businesses out of commercial kitchens to national distribution.”

Hart’s also will be seeking out natural and organic products and focus on sustainability. The management plans to apply for B Corp certification, which is awarded for high performance in socially responsible and environmental consciousness.

About the Winthrop Street location

The two-story brick building at 10 Winthrop St. was constructed in 1930. It served for decades as the repair and body shop for Hallman’s Chevrolet, which was located a half-block away at 200 East Ave. For decades Hallman’s was one of the largest Chevy car dealerships in the country. Coincidentally, the owner, Maynard W. Hallman, began his business career working for his father, a grocer, and as a teenager delivered groceries using a pushcart.

Hallman’s operated its dealership and the repair shop until the early 1990s. Burch Craig, owner of Craig Autometrics since 1980, bought the building and surrounding parking lot acreage in 1994. He repaved the lots and made a large investment in fixing up the building. Craig announced his retirement in fall 2013 and then closed his business while making arrangements to sell the building to Rochester Local Capital.

“I’m happy that I’m leaving the area better than it was when I started,” Craig said. “And it’s a progression, because a grocery store is what the East End now needs, as it has become very residential.

“What makes a neighborhood is the businesses in it,” he noted. “And I don’t think you will find a single block in the city with the variety this one has, from Arena’s and the Little Theatre to Orange Glory Cafe, Animatus Studios, and 2Vine, and now Hart’s Local Grocers.”

Hart’s is prepared to serve many city neighborhoods, including the Center City, Park and East Avenue neighborhoods, the Neighborhood of the Arts, and the South Wedge, in addition to shoppers who work in the city.

Parking for Hart’s Local Grocers includes 130 onsite parking-lot spaces. The store’s building is adjoined with the Little Theatre and the Little Café actually is located within the footprint of 10 Winthrop St. Hart’s management has met with Little Theatre officials and plans for collaborations between the two businesses are being discussed. The Little Café will remain open.

HART’S LOCAL GROCERS LEADERSHIP TEAM BIOS:

Glenn Kellogg, Manager, Rochester Local Capital

Glenn Kellogg continues his extensive experience in financial and urban planning services as he and his team launch Hart’s Local Grocers. He has worked in neighborhoods of large cities as well as small towns and, through an understanding of the local economy, has assisted communities with feasible, market-based strategies to achieve their vision. After graduating from the University of Virginia, Kellogg was a Lewis Mumford Scholar at the University of Pennsylvania where he studied real estate at The Wharton School and earned a Master of City Planning degree from the Graduate School of Fine Arts (Penn Design). He is a member of the Board of Trustees of the Landmark Society of Western New York and has served as an advisory services panelist for the Urban Land Institute; a juror for the Coalition for Smarter Growth; a member of the Sustainable Design Assessment Team for the American Institute of Architects; and was a 2005 Knight Fellow in Community Building through the University of Miami. Kellogg is a principal with Urban Advisors, which is based in Portland, Ore., and also serves on the advisory board of Reconnect Rochester. He and his wife, Jenny, reside in the city of Rochester.

Andrew Katz, Communications Director, Hart’s Local Grocers

Andrew Katz is an entrepreneur who has helped start two companies, in addition to Hart’s Local Grocers. In 2012 he served as the director of portal development for Austin-based web marketing firm BizAmp, for which he consolidated multiple digital offerings into one sales platform, working with four companies and several domestic and overseas developers. For five years Katz was senior director of business developmentfor OrgSync in the Austin and Dallas/Fort Worth areas of Texas, which helps universities manage communications and operations in one online community. He helped grow a team of five to a team of 40, servicing nearly 300 campuses around the world. Katz has now found his new career passion with Hart’s. “I prefer to move through my days with a love for what I do, who I do it with, and always with a smile.” He holds a bachelor’s degree in finance from the Leeds School of Business at the University of Colorado Boulder. He and his fiancé, Chelsea, reside in the city of Rochester.

Dean Sparks, General Manager, Hart’s Local Grocers

Dean Sparks worked as a New York State-based organic farmer for 15 years. During that time he founded Nyfoods Organics LLC, to share the milk and eggs and butter from small farms with consumers. Sparks is regarded as a visionary and thought leader on the benefits of organics, about which he has actively educated the agricultural community. He was the primary local dairy provided for Eataly in New York City and ran the grocery department at GreenStar Co-op. in Ithaca for three years and for several years has served as a consultant for retail grocery, including heightening the sensory experience for shoppers. Sparks possesses a true 360-degre view from farm to store to table, having been an organic farmer, distributor, wholesaler, brand owner, and consumer. He works to create a sustainable, healthy food system for all and believes that reconnecting consumers with their food supply in a thoughtful way is only possible when exceptional product is offered. Sparks resides in downtown Rochester. He studied criminal justice and law at Arizona State University and is a U.S. Army veteran.

Andrew Lederman, Culinary Director, Hart’s Local Grocers

Andrew Lederman brings 30 years experience to his position as culinary director. He earned his degree in culinary arts from Johnson & Wales University in Providence, R.I. and has worked top kitchens from the four-diamond Keystone Ranch resort in Colorado to Richardson’s Canal House in Pittsford. For five years he was the head chef of the cruise line company Lindblad Expeditions, which sailed to Mexico in the winters and to Alaska in the summers. Through that experience he learned to place high value on local produce and seafood and meat, working directly with local farmers and fishermen at various ports — and at the same time also learning about quality control and sustainable and organic products. Lederman also has been a restaurant owner, of the popular Bodhi’s Café at Village Gate in Rochester. He and his wife, Sara, reside in Brighton and have two young children.

Media Contact
Trevor Eckart
Communications Supervisor
trevor@hartslocalgrocers.com
(585) 880-7680

Attention Media
High-res images of the logo, leadership team, and exterior of the building are online at http://bit.ly/hartsmedia

Download Press Release (PDF).

Press Releases | January 10th, 2014
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    Identifier

    00251123000006

    SKU/UPC

    25112300000

    Brand

    Harts
  • Size

    ea

    Description

    Flour, butter, sugar, brown sugar, baking soda, salt, eggs, vanilla, molasses, chocolate chips, pecans\x0a.18 LB

    Identifier

    00000000401524

    SKU/UPC

    40152

    Brand

    Harts Culinary
  • Size

    lb

    Identifier

    00000000041669

    SKU/UPC

    4166

    Brand

    USDA PRODUCE
  • Size

    16.9 oz

    Description

    Born from tradition. Proud to bring you pure-quality natural spring water--a tradition started over 160 years ago. Born better®. Pure Quality

    Identifier

    00075720000814

    SKU/UPC

    7572000081

    Manufacturer

    NESTLE WATERS NORTH AMERICA

    Brand

    POLAND SPRING
  • Size

    12 fo

    Description

    2 Case 10% off discount (per case)

    Identifier

    00863230000390

    SKU/UPC

    86323000039

    Brand

    Glen Edith
  • Size

    1 ea

    Description

    Flour, sugar, brown sugar, butter, eggs, vanilla, oats, raisins, dried cranberry, salt, baking soda, spices\x0a.18lb

    Identifier

    00000000401494

    SKU/UPC

    40149

    Brand

    Harts Culinary
  • Size

    1.4 oz

    Description

    USDA organic. Rainforest Alliance Certified cocoa. Made with Justin's peanut butter. Think of your favorite peanut butter cup. Next, magnify that feeling by a gazillion - that's ours. Nuts? Yes. Crazy? No. Just imagine what happens when I take the best tasting organic peanut butter in the world and delicately place it into the highest quality, organic and fair-trade chocolate available. Yup. Peanut butter cup perfection! - Justin. Gluten free. Certified organic by Oregon Tilth. Justins.com.

    Identifier

    00894455000254

    SKU/UPC

    89445500025

    Manufacturer

    Justins

    Brand

    Justins
  • Size

    1 doz

    Identifier

    00077438555044

    SKU/UPC

    7743855504

    Brand

    Hillandale Farms
  • Size

    1.5 lt

    Description

    BPA free. BioBottle. 100% recyclable. Pure & pristine. Imported from earth. Eternal water comes from the most pure & pristine sources on earth. Our waters voyage takes it through layers of ancient rock and sandstone to a vast underground aquifer. During this natural filtration process, Eternal Water absorbs essential minerals, making it naturally alkaline. These layers of rock also provide a natural barrier from any environmental pollutants, providing a pure and uncontaminated source of water. It arrived in this bottle as nature intended - eternally pure. Key Benefits: naturally alkaline; natural electrolytes; natural pH 7.8-8.2. For Water Quality Information Contact: 1-877-854-5494. eternalwater.com. BPA free product. Source: Allegheny Mountains Springbrook Springs, NY.

    Identifier

    00608883000010

    SKU/UPC

    60888300001

    Manufacturer

    Eternal Beverages

    Brand

    Eternal
  • Size

    lb

    Identifier

    00000000040822

    SKU/UPC

    4082

    Brand

    USDA PRODUCE
  • Size

    1 pk

    Description

    Driscoll's® Strawberries. Only the finest berries™. Net Wt 16 oz (1lb). www.driscolls.com.

    Identifier

    00715756200023

    SKU/UPC

    71575620002

    Manufacturer

    Driscoll Strawberry Associates, Inc.

    Brand

    Driscoll's
  • Size

    lb

    Identifier

    00256711000000

    SKU/UPC

    25671100000

    Brand

    Hart's
  • Size

    lb

    Identifier

    00000000048347

    SKU/UPC

    4834

    Brand

    Produce
  • Size

    lb

    Identifier

    00000000040938

    SKU/UPC

    4093

    Brand

    USDA PRODUCE
  • Size

    1 ea

    Description

    min. .5/lb

    Identifier

    00000000456685

    SKU/UPC

    45668

    Brand

    Harts Grab and Go
  • Size

    ea

    Identifier

    00000000040686

    SKU/UPC

    4068

    Brand

    USDA PRODUCE
  • Size

    33.8 oz

    Description

    Polar® Calorie-Free Ruby Red Grapefruit Seltzer. Family made. Since 1882. 100% natural. Made with natural flavors. Our family has been crafting carbonated beverages in New England for over 125 years. It began with our great-grandfather, who created what he considered the world's best-tasting bubble recipe. This passion for refreshment perfection continues today, with every bottle we make. EST 1882. No sugar. No sodium. Contains no juice. Contains carbonated water, natural flavors. Please recycle. polarseltzer.com. ©2012 Polar Corp.

    Identifier

    00071537020250

    SKU/UPC

    7153702025

    Manufacturer

    Polar Corp

    Brand

    Polar
  • Size

    25 fo

    Description

    25 fl oz. Natural Ice. Ice brewed for a naturally smooth taste. 5.9% alc/vol. Anheusek Busch. 1 pint 8 fl oz. The big one. Questions/comments call 1-800-342-5283. Enjoy responsibility. Please recycle.

    Identifier

    00018200250088

    SKU/UPC

    1820025008

    Manufacturer

    Anheuser-Busch

    Brand

    Natural Ice
  • Size

    1roll

    Description

    Each sheet 11 in x 11 in (27.94 cm x 27.94 cm). 40.33 sq ft (3.74 sq m). 48 2-ply Ready for life. Compare to Sparkle Paper Towels (Sparkle Paper Towels is a registered trademark of George-Pacific Consumer Products LP. This product is not manufactured by, distributed by or affiliated with Georgia-Pacific Consumer Products LP). Quality Guarantee: If you are not 100% satisfied, return our product for a full refund. www.besimplydone.com. Dust - disappears! Pet puddles - picked right up! From dusty mirrors to muddy paw prints, be ready to make every day messes sparkling clean with Simply Done.

    Identifier

    00011225134531

    SKU/UPC

    1122513453

    Manufacturer

    Topco

    Brand

    Simply Done
  • Size

    lb

    Identifier

    00000000040693

    SKU/UPC

    4069

    Brand

    USDA PRODUCE
  • Size

    1 ea

    Identifier

    00000000046404

    SKU/UPC

    4640

    Brand

    USDA PRODUCE
  • Size

    lb

    Identifier

    00000000047999

    SKU/UPC

    4799

    Brand

    USDA PRODUCE
  • Size

    12 ct

    Identifier

    00689076774574

    SKU/UPC

    68907677457

    Brand

    MEADOW CREEK
  • Size

    33.8 fz

    Description

    Poland Spring® Natural Spring Water Sparkling Lime. 100% Natural Ingredients. Lime With Other Natural Flavors + CO2. 0 Calories Per 12 oz Serving. 33.8 fl oz (1 Qt, 1.8 fl oz) (1 L). 3 Simple Ingredients: Great-tasting spring water + Delicious fruit flavors + Invigorating bubbles. Contains No Juice. No Calories. No Sweeteners. No Colors. No Guilt. Please recycle. For Questions or A water quality report Call 1-800-477-7464 or www.polandspring.com. © 2014.

    Identifier

    00075720000302

    SKU/UPC

    7572000030

    Manufacturer

    Nestle Waters North America Inc.

    Brand

    Poland Spring
  • Size

    16.9 fl. oz

    Identifier

    00645318911817

    SKU/UPC

    64531891181
  • Size

    8 oz

    Description

    Classic Italian Cheeses. America's favorite cheese. rBST free (no significant difference has been found in milk from cows treated with artificial hormones). Recipes & more at belgioioso.com. Say: bel-joy-oso! Award winning. Crafted in Wisconsin. Made in the USA.

    Identifier

    00031142000887

    SKU/UPC

    3114200088

    Manufacturer

    BelGioioso Cheese

    Brand

    BelGioioso
  • Size

    lb

    Identifier

    00000000040655

    SKU/UPC

    4065

    Brand

    USDA PRODUCE
  • Size

    lb

    Identifier

    00251124000005

    SKU/UPC

    25112400000

    Brand

    Harts
  • Size

    20 oz

    Description

    Kosher.

    Identifier

    00071673001144

    SKU/UPC

    7167300114

    Manufacturer

    BIMBO BAKERIES USA

    Brand

    PANTRY
  • Size

    1 ea

    Description

    last cost 7/3/18

    Identifier

    00000000440233

    SKU/UPC

    44023

    Brand

    Harts Cafe
  • Size

    1 oz

    Identifier

    00015400833035

    SKU/UPC

    1540083303

    Brand

    SHURFINE
  • Size

    lb

    Identifier

    00254526000000

    SKU/UPC

    25452600000

    Brand

    Hart's
  • Size

    12 ct

    Identifier

    00077438555020

    SKU/UPC

    7743855502

    Brand

    HILLANDALE
  • Size

    16 oz

    Description

    Ready to eat. No preservatives. This process was organically grown and processed in accordance with the California Organic Foods Act of 1990.

    Identifier

    00033383902050

    SKU/UPC

    3338390205

    Manufacturer

    Grimmway Farms

    Brand

    Bunny Luv
  • Size

    16 oz

    Description

    Honest Tea seeks to create and promote great-tasting, organic beverages and extend economic opportunities to communities in need. Founded in 1998 in Bethesda, MD, Honest Tea is the nation's top-selling organic bottled tea company, specializing in beverages that are Just a Tad Sweet®. Honest Tea’s product lines include: ready-to-drink bottled teas, Honest® Kids organic thirst quenchers, Honest® Freshly Brewed iced tea, and Honest® Fizz zero calorie sodas. All drinks are USDA Organic, and all tea leaf varieties and cane sugar are Fair Trade Certified™.

    Identifier

    00657622515001

    SKU/UPC

    65762251500

    Manufacturer

    Honest Tea

    Brand

    Honest
  • Size

    ea

    Description

    Flour, cocoa powder, sugar, butter, eggs, walnuts, chocolate chips, baking powder, baking soda, salt.

    Identifier

    00000000400763

    SKU/UPC

    40076

    Brand

    Harts Culinary
  • Size

    lb

    Identifier

    00000000032834

    SKU/UPC

    3283

    Brand

    USDA PRODUCE
  • Size

    2.5 oz

    Description

    Cape Cod® Kettle Cooked Potato Chips Original. Net Wt. 2.5 oz (70.9 g). Hand-selected potatoes. Vegetable oil. Salt. How do you transform the simplest ingredients into such a satisfying kettle cooked potato chips For us, it's done one small batch at a time, using select potatoes, sliced thick and cooked at precisely the right temperature in custom kettles to a golden amber hue. No two chips are the same, except that they all share a hearty potato flavor and that wonderful Cape Cod® crunch. Thank you for buying the Cape Cod® Potato Chips. We hope you agree they are ridiculously good! Please visit our website and share your ideas. No preservatives. Gluten free. Non-GMO Project Verified. nongmoproject.org. Feel free to Email or Visit us at www.capecodchips.com.

    Identifier

    00020685001376

    SKU/UPC

    2068500137

    Manufacturer

    Cape Cod Potato Chips

    Brand

    Cape Cod
  • Size

    16 oz

    Description

    Just a Tad Sweet®

    Identifier

    00657622611123

    SKU/UPC

    65762261112

    Manufacturer

    COCA-COLA USA

    Brand

    HONEST TEA
  • Size

    128 oz

    Description

    currently under testing for DemandFill

    Identifier

    00083824100767

    SKU/UPC

    8382410076

    Brand

    Pittsford Dairy