Stepping back to 1935

Posted on October 16th, 2014 by Trevor Eckart

Let’s take a step back to 1935, when it cost just 8 cents for a loaf of bread, 11 cents for a pound of hamburger meat, and just ten cents for a gallon of gas. It’s also the year the Hoover Dam was completed, and the year Amelia Earhart flew solo across the Pacific.

Here in Rochester, Albert R. Koch took on a role as manager of the Hart’s Food Store on Thurston Avenue.

“I’m guessing he was about 20 years old in these photos,” said Joe Struble, Collections Manager at George Eastman House.

Albert (1915-2008) was Joe’s uncle. “He had graduated from Aquinas Institute here in Rochester probably two years before. He had worked in his father’s restaurant on Main Street, the Alco Food Shoppe (later the Penguin Diner and now Jim’s, I believe) in high school, but Hart’s may have been his first ‘real’ job. He certainly looks proud of his display.”

He certainly does! We just love the way those cans are stacked!

“He later worked for Haloid here in Rochester (evolved into Xerox), but left for Los Angeles in 1946, where he lived all the rest of his life. In 1950, he was employed at Packard-Bell and worked in various positions. That company was bought by Teledyne Electronics and Al continued in their Contract Department until retirement in 1988; at that time he was a contract manager.”

We’re so grateful to the George Eastman House for sharing these photos with us!

Photo Credit:
George Eastman House Collection
Gift of Joseph R. Struble

News & Blog | October 16th, 2014