Ever dreamed 
about a downtown grocery? Wake up and come on over.

Rochester’s East End. We’ve all strolled its streets. Stopped in at a gallery. Seen a film. Heard a concert. Passed artists and students and entrepreneurs on its sidewalks. And noticed—especially if we live or work in the neighborhood—something was missing. Something big. Something vital.

A grocery store.

We’ve been daydreaming, too. About a store that’s big enough to carry everyday basics. Brands you know and love, sure. Ah, but small enough to navigate. Where bins brim with bright, juicy, hand-selected produce, fresh from our own region. Where a kitchen serves up scrumptious comfort foods worthy of a chef’s table.

We dreamed of a staff who share the public’s passion for good food and uniquely local fare. Friendly-faced clerks who know customers by name. Who tip them off to the latest delivery of local peaches. Or chocolates! No wait—cheese!

We even dreamed of a comfy corner for a workday lunch. A place to linger over deep, dark coffee. Ahhh, that rich aroma of a Rochester hometown roast.

So. You’ve been dreaming too?

Good morning, Sunshine. Welcome to Hart’s.

A little history.

So, how’d we get here? The vision for Hart’s Local Grocers began in the mind of Glenn Kellogg, a Washington, D.C., urban economic planner who landed in Rochester in 2011 with his wife, who actually grew up in the Browncroft neighborhood. Glenn studied cities across the U.S., looking for one that offered the right mix of livability and opportunity. Rochester had all the ingredients—and a cultural spark that drew them in.

After the couple settled here, Glenn drafted a business plan in 2012 and gathered a team of industry and startup veterans from around the region and the country. Their first meeting aptly came to order around a dining room table.

The task they faced was to launch a new city market that would offer a perfect combination of local food, regional cuisine, and daily grocery needs. Study the demographics. Look at city neighborhoods. Identify the best opportunities and locations. Find out what residents were hungry for.

And, in their market research, the team discovered a once-loved Rochester neighborhood market called Hart’s—a name not seen here since the 1940s. A name that offered a fitting tribute to local history. A way to connect bygone charm with forward-looking optimism.

A new business was born.


Meet the dreamers.

Glenn Kellogg

President, Hart’s Local Grocers
Manager, Rochester Local Capital

Glenn has worked in neighborhoods of large cities as well as small towns. He has a knack for understanding a local economy and has assisted communities with feasible, market-based development strategies. Glenn is a member of the Board of Trustees of the Landmark Society of Western New York. He is a principal with Urban Advisors, based in Portland, Ore., and also serves on the advisory board of Reconnect Rochester. A University of Virginia grad, Glenn went on to receive a Master of City Planning degree from the University of Pennsylvania. He and his wife, Jenny, live in the city of Rochester.


If a customer were to run into you at Hart’s, they should ask you about …
The history of Hart’s and the inspiring legacy of Alfred Hart.

Colleen Griffin-Underhill

General Manager

Colleen had her first retail management role at the age of 17. She comes to Hart’s after serving for 15 years as the buyer and manager of the Gallery Store at the Memorial Art Gallery, and as a consultant to the RPO and Artists Row at the Public Market. Colleen brings a strong connection to the community and a dedication to small, local businesses and vendors. She has a bachelor’s degree in English from St. Bonaventure University. Colleen and her husband, Paul, live in East Irondequoit with their two boys, Finn and Charlie, and their dog Harry.


Where are we most likely to find you in the store?
I love our front end mid-morning as folks grab food for the day or eat breakfast and watch the leaves change on Winthrop Street.

Rich Proctor

Purchasing Director

Rich brings over 20 years of buying experience to Hart’s. He most recently served as the purchasing manager for Ithaca Bakery, and previously as grocery buyer for the Greenstar Cooperative Market in Ithaca. He lives in Lyons with his wife Mareike and their two dogs, Sammie and Moxie, and two cats, Minty and Gingerman.


What is your proudest achievement?
Living a vegan lifestyle for 29 years.